In its second annual in-store donation drive to support First Book and children’s literacy, dd’s DISCOUNTS generated an incredible $126,065 to fund new books for kids in need. Between August 14 and September 7, customers at all 57 store locations in California, Texas, Florida, Nevada and Arizona donated $101,065 and triggered an additional corporate match of $25,000.
The donated funds will help more than 70 local literacy programs purchase brand new books and resources from the First Book Marketplace. In 2009, dd’s DISCOUNTS stores donated a total of $69,590 to support First Book programs in their communities. This year, before the donation drive began, dd’s team members met with leaders from the local programs set to benefit from their fundraising. After hearing about how the programs plan to use their books to better serve children in need, the dd’s employees and managers were more motivated than ever to fundraise for their communities.
Thank you to all of the dd’s DISCOUNTS team members for their dedication and enthusiasm, and thank you to all of you who donated at your local dd’s DISCOUNTS store last month!