First Book is proud to announce that select meteorologists across the country from Boston to Los Angeles participated in The Cloudy with a Chance of Meatballs Challenge issued by Today meteorologist Al Roker.
The challenge, in celebration of today’s release of the animated movie CLOUDY WITH A CHANCE OF MEATBALLS, generated more than 20,000 assorted new books to First Book organizations serving children in need. NBC-affiliate meteorologists had the opportunity to deliver new books and lead a special story time with the children.
First Book would like to thank Sony Pictures Animation, Columbia Pictures, Simon & Schuster Children’s Publishing and television stations across the country for their generosity and commitment to spreading the joy of reading.
And be sure to check out this video of highlighting books provided to kids in Phoenix as part of the Cloudy With a Chance of Meatballs Challenge (video opens in Windows Media Player).