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I sensed this wouldn’t be just any old press event when three giant cupcake-mobiles came rolling toward us. Only in Dallas and only at the Neiman Marcus debut of its 2009 Christmas Book would such whimsical, over-the-top motorized confections be the norm.
Known for its fantasy gifts and experiences, this year’s Neiman Marcus Christmas Book offers other remarkable forms of transport: the Icon A5 “His and Hers” amphibious aircraft (flying lessons included, good thing); the Mission One electric motorcycle that not only is environmentally correct but also a thing of beauty to behold; and a limited edition Jaguar XJL. As for the Custom Cupcake Cars, these ingenious techno-art vehicles that were introduced at Burning Man™ offer almost as smooth a ride at 7 mph.
Why would someone from First Book be at this press event? First Book is the featured charity in the Christmas Book. When Neiman Marcus gave us the chance to dream up our own literary fantasy, we were excited to come to the table.
Or more accurately, The Algonquin Round Table. We have created a once-in-a-lifetime experience for a generous person who loves books and wants to ensure that all children have that same opportunity. READ MORE »
