First Book and our corporate partners take summer slide seriously. And we all should! It accounts for two-thirds of the achievement gap between poor children and affluent children in the communities we call home.
Two of our corporate partners, CBS EcoMedia and Bob Evans, recently took to Detroit to battle summer slide. Together they provided 2,500 new books to schools in Detroit through EcoMedia’s EducationAd program. EducationAd repurposes CBS advertiser dollars to fund projects that benefit education within local communities.
To celebrate the donation, employee volunteers from Bob Evans served up breakfast and books at Gompers Elementary – reading with students and providing each 2nd grader with two new books to take home. CBS EcoMedia President and Founder Paul Polizzotto and Bob Evans’ mascots Biscuits and Gravy attended to share their love of reading with students.