
At First Book, we want to see all kids become strong readers, the critical step to succeeding in school and in life. But all too often the children we work with have books with characters and stories that aren’t relevant to their lives. And that makes it harder to turn them on to reading.*
So today we are announcing an extraordinary step toward remedying this problem: The Stories for All Project.
We are not the first people to complain and worry about this issue. So we knew if we were actually going to make a difference we needed a market-driven solution. In short, we needed to put our money where our mouth is.
We reached out to the publishing industry with the offer to purchase $500,000 worth of books featuring voices that are rarely represented in children’s literature: minorities, characters of color, and others whose experiences resonate with the children we serve. The response was overwhelming. In fact, we received so many great proposals that we decided to double our commitment, purchasing $500,000 worth of new titles from both HarperCollins and Lee & Low Books — $1 million worth of books altogether. We’ll be able to offer hundreds of thousands of new books to the kids we serve.
With these major purchases, First Book is continuing to harness market forces to create social change; by aggregating the untapped demand for books and resources in thousands of low-income communities, we’re helping to create a new market for the publishing industry. When that happens, they respond by publishing more titles with more relevant content. Everyone really does win, and that’s how you make real, systemic change both possible and sustainable.
This is an exciting step! But it’s just the beginning. Stay tuned for more information in the coming days and weeks about The Stories for All Project.
Join us! If you work with children from low-income neighborhoods, or know someone who does, sign up with First Book today. We have books for you too.
* In a recent survey of more than 2,000 educators from First Book schools and programs, 90 percent of respondents agreed that the children in their programs would be more enthusiastic readers if they had access to books with characters, stories and images that reflect their lives and their neighborhoods.
Kyle Zimmer is the president and CEO of First Book.



First Book celebrated two big milestones this year – our 20th anniversary and
So, along with two good friends, I started First Book, to make sure those kids, and kids like them all across the country, would have brand-new books of their own, and to make sure that the teachers and program leaders working with these children every day would have the books and resources they need to do their jobs.
So we’ve got some big plans to celebrate our 20th anniversary. Before this year is over, we’re going to distribute another 10 million new books, recruit local volunteers in 30 additional cities, and double the number of schools and programs that are connected to First Book’s resources, from 25,000 to 50,000.
First Book works by giving the teachers, librarians and local program leaders that work with these kids ongoing access to the new, quality books they need to do their jobs. Giving a child a new book of their own is a powerful thing, but the real impact comes from making sure they have books throughout their lives, from before they enter kindergarten until they graduate — with honors — from high school.
Many investors and philanthropists are turning to impact investments as equally valid and in some cases even more effective vehicles for social change than pure charity. To complement this growing interest, a number of new innovations are emerging in the field, ranging from new financial tools to better metrics for social impact to new impact investing funds.
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