Join the Cheerios 6 Million Minute Read-A-Thon!

Thanks to the Cheerios® Read-A-Thon, now when you read together with your child, you can help provide a new book to a child in need. Through the Read-A-Thon, Cheerios is encouraging individuals to pledge to read to your kids for at least 15 minutes a day by today, March 15th.

If they reach their goal of 6 million reading moments pledged by the end of the day, Cheerios will donate 250,000 books to First Book to benefit the kids who need them most.

Visit Cheerios on Facebook and select “Get Started” to make your pledge today!