Earlier this week, First Book got into the “leap year” spirit by partnering with Bullfrog & Baum, a Public Relations and Marketing Agency specializing in hospitality and lifestyle clients, to launch Bullfrog & Books, an initiative to support and provide new books to underprivileged children throughout the country.

The first Bullfrog & Books event was hosted by BLT Fish in New York City and helped to raise more than $3000 (and provide 1,500 books) to children in need across the country! We’re thrilled to continue our work together with Bullfrog & Baum to feed even more hungry young minds by providing them with a steady diet of brand-new books.