The Cause Marketing Forum (CMF) is the premier organization focused on Cause Marketing in the United States. Each year the CMF recognizes one private sector company and one social sector organization with their Golden Halo Award, celebrating outstanding achievement and leadership in the field of cause marketing. We are delighted to announce that First Book has been named the winner of this prestigious honor for 2007!

First Book was selected by CMF based on our history of leadership, creativity and effectiveness in working with corporate partners. We join the ranks of past winners such as the American Heart Association, Susan G. Komen for the Cure, and the Boys & Girls Clubs of America.

First Book will be recognized at the 5th annual Cause Marketing Forum conference on Thursday, May 17th at The Crowne Plaza in Times Square in New York.