Starting this week, First Book and The Literacy Site are hosting the Run, Pass, and Click Literacy Site Challenge at TheLiteracySite.com.

The Run, Pass, and Click Literacy Site Challenge is a competition between eight First Book Campus Advisory Boards. The campus that receives the most clicks on their school’s tile will earn additional funds to help provide new books to children in their community.

This week, Pepperdine University, Rhodes College, University of Wisconsin-Fond du Lac and Davidson College will face off on the site. Next week, Berea College, Ripon College, North Central College and University of Idaho will step up to the challenge.

You can participate by visiting TheLiteracySite.com and clicking on the red “Fund Books for Kids” button. Then click on the campus tile to vote for the Campus that you’d like to support in the challenge. It’s that easy!

You can also support your favorite campus by sending an e-card or posting a tile on your own web page.

Stay tuned to the First Book Blog for more updates as the challenge continues!