The Blues Clues Play area at JFK Airport
With the summer coming to a close, almost everyone I know, from parents to college students, is gearing up for the new school year.
At First Book, we’re helping children head back to the classroom by teaming up with JetBlue and Nick Jr. to launch the Jet Back to School with Blue campaign, a celebration of the 10th Anniversary of Blue’s Clues and the importance of reading and books in lives of children. Together with First Book, JetBlue and Nick Jr. will be distributing more than 50,000 new books to children in need.
Where will the books be distributed, you ask? Well, actually, the choice is up to you! Simply visit www.firstbook.org/blue and can cast your vote for which JetBlue community should receive the upcoming book distribution.
And if you happen to be making your way through JFK airport in New York City, keep your eyes peeled for the Blue’s Clues Play Area in the JetBlue terminal, which is fully equipped with reading areas and new books for little travelers!
Cast your vote today and check back on Monday, October 16th when the winning community will be announced.
The Blues Clues Play area at JFK Airport
Well I will certainly be voting for Boston so that you can all come visit for a book distribution – I promise to bring enthusiastic volunteers to the warehouse!